Jumat, 18 November 2011
New Fiat spot: Sexy or Sexist?
First, her translation: "What are you looking at? Eh!? What are you looking at?! Are you undressing me with your eyes? Poor guy... you can't help it? Is your heart beating? Is your head spinning? Do you feel lost thinking that I could be yours forever?"
Second: How bout the foam (sperm) on her chest?
This online only commercial for the Fiat 500 Abarth is, surprisingly, by an American ad agency, The Richards Group.
Her neck tattoo is the Abarth's logo, and her dress of course is the same color pattern as the Fiat. The woman as car metaphor is as old as cars. (How can we forget this over-the-top offensive used BMW ad from 2008?) So what do you think, women and wimpy, latte-sipping emasculated men?
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