David Ogilvy's best ever tip on writing copy...

#9. "If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy."
Similarly, I drink a half a bottle of Jack Daniels and play some mclusky on the SoundDock, and think of a bunch of sketchy ideas, and write down none of them, and then can't remember a fucking thing the next morning.
Read more of Ogilvy's 1955 letter on what a lousy copywriter he was on Letters of Note.
Previously: brilliant 1,909-word trade ad written by Ogilvy.