Yes it's old, from 2010, but I just came across it again this morning. For Interbest Outdoor in The Netherlands. Their stripping fat man billboard from the same campaign got all the recognition, winning CLIO gold and a Cannes Lion this year. But this one has more...take your eyes off the road and die in a fiery auto accident...potential, I think. Ad agency: Y&R Not Just Film, Amsterdam.
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