(click ad, via) Aw, cute. Your cute computer cursor hand is stopping the bad army man from shooting innocent people. But who is he? And who is he shooting? He doesn't look particularly evil; maybe he's shooting at some evil terrorists? In which case I don't want to "stop the violence at Amnesty.si." And haven't I seen this same first-idea visual before? Yes. And it is amazing how many agencies worldwide have done Amnesty ads in recent years. Either AI has a big ad budget, or ad agencies have big hearts. The third possibility is—I don't even want to think of it, it's so EVIL—that they are all scam ads done just to try to win awards. Nah.
Ad agency: Pristop, Ljubljana.
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