The commercial of the year (so far).

(via)
Now this is brilliant use of creative license. (This is not). And this is how to exaggerate product benefit. (This is not). It's a little long, but I guess the agency figured :30 wasn't long enough to set-up the joke, and so they needed to extend it to a minute for a possible broadcast buy. And thank you, agency and client, for not ruining the moment with a honking LG logo super. Bravo, Y&R Amsterdam.