Jumat, 13 Januari 2012

Israeli gym ad callously mocks insecure women.

(click ad, via)
Photoshop note: the fat-shamed woman is not sitting near a pool, she is sitting in a studio. Israel, not surprisingly, has a history of mocking women in its advertising. Who can forget the Bacardi "Ugly Girlfriend" fiasco? Or the dumb blonde-mocking bookstore ad? Ad agency: MCCann Erickson, Tel Aviv.

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