Copywriters! what do you think of these wordplay ads?

(click ads, via)
They're for some kind of Turkish TiVo product. They won a Gold at the recent European Epica awards. They're similar to the Epica Grand Prix-winning Swiss Life campaign. So what do think, nerdy vultures? Creative? Too cutesy? Better than the Swiss Life ads? Worse? I REALLY DON'T CARE. But here's a forum for you who are better writers than me. (That's most of you.) Ad agency: TBWA Istanbul.