Pepsi Max introduces the "Bromitment" into the manly diet soda war.

Oh, BROther.
It's time—yet again—to MAN UP, you henpecked Metrosexual wussies! What makes zero calorie Pepsi Max so Bro? Well it comes in a bad-ass black can, and it has about twice the caffeine of Pepsi. And, uh, Max is a man's name. That's all I got. It's DIET fucking soda.
For now, this new "fully-integrated" Brotastic campaign is limited to New Zealand; Pepsi is probably using the Kiwis as a test market for a broader launch. At the site, You're encouraged to "Bromit" to three of your closest mates to form a "Bromittee." (I wish I was making that up.) Then, you can enter to win manly road trips, $500, and even Brolicious tattoos. BROs over HOs FOever! Broceptional TV spot below. Ad agency: Colenso BBDO. Via.