Kamis, 01 Desember 2011

Copywriters! What do you think of these Grand Prix-winning ads for Swiss Life?



(click ads, via)
The Epica awards, "Europe's premier creative awards," were recently handed out. The above campaign, by Spillmann/Felser/Leo Burnett, Zurich, won the press Epica d’Or. What do you think? Not massively creative, but kinda clever, kinda nice, especially compared to the usual ads in this dry as dirt category. Share you opinions, please.
Previously: • Copywriters! Critique this long copy beer ad • Copywriters! Write the headline for this Russian Jameson's ad • Copywriters! Let's write some taglines for Zombie Strippers.

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