I am a firm believer that, however exaggerated, the visualized benefit of a product must at least be within a few light years of reality. This cutesy little ad for ACDelco "ultrasoft" shock absorbers is asking me to suspend way too much belief. Sorry. Ad agency: Bates, Singapore. Similar: Snickers takes credit for Mark Zuckerberg's success. • Man fills gas tank with energy drink piss.
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