Skittles hot new "viral" video annoys the hell out of me.

I just don't like it. The tune is so fucking grating. I don't like looking at this guy's shorts for 3 minutes. And I despise videos created with VIRAL flashing in the ad agency's and/or client's head (not sure who's involved here). But I'm obviously in the minority. It's so wAcKY and un-ad like, man! The kids dig it!
Fuck off. It's boring.
I did like Brube, and the "Skit-TELLS" pronunciation.
View lots of funny TBWA\Chiat\Day-created Skittles commercials here.