(click, via)
They're absolutely insane. Just look at these ads for Companhia Athletica, a chain of gyms. The concept—"what they see is what you are"—is fine for a gym. But, what the fuck are those visuals? Unidentifiable things with unreadable type. That flexed arm reads "macho", btw.
Pushing the envelope is good, but you guys are filling the envelope with heroin, and snorting it with your eyeballs. Tell me it's heroin. Is it heroin?
Ad agency: DM9.
Previous senseless examples of Brazilian art direction here, here, and here.
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