Today's WRONG campaign.

(click, via)
Just, no.
I now never want to eat fish again. Also, this song's stuck in my head. Also, the unappetizing human/seafood hybrid visual has already been done and done. You're selling food, doofuses, not a sci-fi movie. Ad agency: Hub Group, Melbourne, Australia. Related: here's the best fish head ad ever, for the WWF.