Valentine's Day message from PETA: Vegan Boys Boom-Boom Better.

(via)
I hate long acronyms that are forced. "Knocked the Bottom out of me"? But, that way, they got BOOM at the end of it. The video's well produced. Obligatory gratuitous babe ass shot included, of course; that's the PETA way. That's Kevin Nealon v/o-ing. Here's the website, complete with fake testimonials and safety tips. Ad Agency: Matter.
Previously, PETA pushed the supposed dick-hardening benefits of veganism by mocking flaccid-cocked Roger Clemens, and with this "banned" Super Bowl spot featuring bikini models fellating veggies.