This is how to do a Save Wildlife campaign these days.

I'm called a misanthrope all the time. Which is absolutely true. Humans are killing off species quickly—killing the planet quickly—with nary a second thought. Try to bring a wildlife bill to the floor of Congress, and watch business lobbyists (humans) kill it, gleefully, like a baby seal. But hey, no sweat, we'll just go live on the fucking Moon.
And when I see stories like this one about the great Rhino, I feel ill. But bravo to Ogilvy Cape Town for pissing people off by bait and switching them with this YouTube hijacking effort. The agency says they increased online signatures for their client, non-profit Forever Wild, by 400%. Will it do any good? Probably not. We're only human.
To view some previous WWF ads, click here.