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I am a firm believer that, however exaggerated, the visualized benefit of a product must at least be within a few light years of reality. This cutesy little ad for ACDelco "ultrasoft" shock absorbers is asking me to suspend way too much belief. Sorry. Ad agency: Bates, Singapore. Similar: Snickers takes credit for Mark Zuckerberg's success. • Man fills gas tank with energy drink piss.
Kamis, 01 Desember 2011
Why the Teenage Mutant Ninja Turtles get all the chicks.
(click image, via)
Two years old = 100 Internet years, but I hadn't seen it before. And I do love unintentionally sexual promo copy, right Dr. Pepper? Right, The Gap? April O'Neil looks pretty satiated.
Two years old = 100 Internet years, but I hadn't seen it before. And I do love unintentionally sexual promo copy, right Dr. Pepper? Right, The Gap? April O'Neil looks pretty satiated.
Copywriters! What do you think of these Grand Prix-winning ads for Swiss Life?




(click ads, via)
The Epica awards, "Europe's premier creative awards," were recently handed out. The above campaign, by Spillmann/Felser/Leo Burnett, Zurich, won the press Epica d’Or. What do you think? Not massively creative, but kinda clever, kinda nice, especially compared to the usual ads in this dry as dirt category. Share you opinions, please.
Previously: • Copywriters! Critique this long copy beer ad • Copywriters! Write the headline for this Russian Jameson's ad • Copywriters! Let's write some taglines for Zombie Strippers.
Uma Thurman gets paid a shit-ton of money to lay around looking sexy for Schweppes.




(click ads, via)
Good for her, I guess. I'm only posting these because it's Uma, and because the ads were done by those overrated pretentious French hacks Fred & Farid. Photography by overrated one-trick pony David LaChapelle.
Here's the rather odd, unsexy commercial from the campaign.
8th grader does a better Gay PSA than you could.
Done by the slapped kid for a school project. The slapper is his little brother. Future Bill Bernbach (or copyranter). Related: four of the Gayest ads ever.
F*CK YOU, BROOKS BROTHERS (holiday spot).
Singing animals—how fucking novel. Where are the black lambs, you racist elitist preppy noodle-armed fucktards in boring, ugly fucking clothes? FUCK YOU, Biff.
Ad agency: none. Previously: FUCK YOU, STARBUCKS (holiday spot).
Creative Directors—this is who you are.




(click images, via)
"We're shooting a spot in L.A. I'll be at the Chateau Marmont."
Previously: Junior Copywriters—this is who you are.
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